Products are hard—they have to straddle quality, price, fidelity, and approachability. They need to remain true to the rules while being easy to learn. They need to provide a good representation of what the product line is like while remaining an impulse buy. The D&D Starter Set does this well, with rules that can be grasped quickly balanced by a price that's hard to argue with.
Check out the deails on the Dungeons & Dragons Starter Set:
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